Subject Matter Specialists (SMS) using telephone and computers, interact with farmers directly to understand the problems and answer the queries at the call centres. There are call centres for every state that are expected to handle traffic from any part of the country.
Aqua service centres
Many unemployed educated youths have started operating aqua service centres in the line of agri-clinics. These centres offer services like soil and water testing, feed analysis, seed quality testing (PCR test), disease diagnosis and market intelligence. They also sell inputs such as feed, fertilizers, pesticides, other therapeutics etc.
Helpline
The helplines address queries related at specific hours. The helpline number is advertised through mass media viz., radio and press,call centre etc
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